On Page SEO Techniques For Higher Search Engine Rankings
Want to increase Google rankings for your site?
But you don’t have any idea about how to rank your website on Google.
Well if you’re someone who also wants to make their website presence on search engine result pages, then there are some important guidelines declared on the web by Google through which anyone can rank their site on Google.
And, In order to rank your site, the procedure that all webmasters follow is known as On-page SEO.
On Page search engine optimization refers to the optimization process in which site is completely optimized for search engines as well as for site visitors.
In short, On Page SEO is the only primary factor that your website needs to rank on Google SERP.
In this article, I’ll help you to learn everything about On-page SEO optimization that helps you to optimize your site to achieve higher rankings on Google.
What is On Page SEO ?
On Page SEO optimization is the process of optimizing the entire web page for search engines and site visitors to grow blog traffic by following all Google guidelines.
In simple words you can say that, Proper on-page optimization helps Google to identify your blog page content.
Also, Natural on-page SEO completely focused on individual blog page optimization that optimizes title tags, meta tags, permalinks and content with your targeted keyword.
Also we can say that, the ultimate goal behind on-page SEO is to increase search engine visibility and to attract more organic traffic from Google.
On Page SEO Ranking Factors
Here, I’ve mentioned all On Page SEO techniques through which you can completely optimize your blog to achieve higher organic rankings on Google.
Now, Just follow and pay attention on all the steps to improve On page SEO for your blog.
- Title Tag and Description Tags
- Optimize URL Structure
- Use Optimized Sub Headings and Content Formatting
- Write SEO Friendly Unique Content
- Optimize Your Images
- Use Internal Links
- Use External Links
- Use Schema Markup
- Boost Page Speed
- Optimize to Increase Mobile Friendliness
1. Title Tag and Description Tags
Title tag is the most prevalent ranking factor among all SEO ranking factors. That’s why it is highly recommended to you that whenever you write your blog headlines make sure that keyword is included in it and it is also well written under 60 characters so that your blog’s headline show completely on search results.
And this is also suggested that to always write your blog headline (title) short ( under 60 characters ) so that it could become more readable to users, and it should always be descriptive in nature that shows some emotions so that user will have to click it to boost CTR.
So, to increase your blog’s CTR, just simply include numbers and emotional power words to your content so that it will become more optimized headline for both Google and users.
Now, After title tags, Description tags are also the second most powerful ranking factor that can help you to directly boost your organic traffic because when user finds exact summary for what they’re looking on the web, and if they find it useful description that matches to their search intent then users click on your blog after reading its meta description.
So, to optimize your blog’s meta description, just write a proper well optimized precised brief summary of your blog with your focused keyword.
2. Optimize URL Structure
URL optimization improves search engine rankings for those blogs that have short and descriptive URLs in their blog’s structure and well written URLs ( we also call them permalinks if using WordPress ) informs Google that what your page is well optimized for and what it includes in it.
Now, to increase your Google rankings, Google’s search engine algorithm always prioritizes those blogs that include properly formatted text based URLs.
Google ignores crawling and indexing for those URLs that contain irrelevant numbers, special characters, brackets, commas and bad formatting which generally includes usage of underscores in its URLs structure.
So, Before publishing your blog, always make sure that you’ve included your specified keyword through which you want to rank your blog in search engines as it is because if you’re not following Google guidelines then it wouldn’t even crawl your blog.
So, to optimize your blog’s URL, use hyphens in between your keyword space and most important thing, make it clean, short and readable including your targeted keyword so that it naturally becomes accessible for Google.
Also, use breadcrumbs to improve navigation for your site visitors.
3. Use Optimized Sub Headings and Content Formatting
Heading tags are used to break down your content into the more readable formats. Also subheadings spotlights your important areas in your blog content and this is why you should use them in an effective way to enhance readability.
If you’re using WordPress, the default title tag is set to the H1 tag. And to better SEO, this is recommended to use only one H1 tag on the blog.
Best practices to use subheading tags are follows H1 > H2 > H3 > H4 > H5 > H6 hierarchy and you should always use your focused keywords into subheadings tags in an above mentioned manner to improve SEO.
4. Write SEO Friendly Unique Content
SEO friendly blog content requires keyword optimized content for search engines.
This is because Google ranks only those sites up in the SERP that are fully optimized for them which simply means optimizing your content for Google should always be your first priority because if it’s not optimized for Google, then users will not find your site.
So whenever you start writing a blog, simply use your targeted keyword in a natural way because this is what Google prefers to rank content.
Google also love fresh and unique content published on the web but according to the current statistics, currently Google is not just emphasizes your content but also Google is now focusing more on the user’s search intent.
So, to write content based on user search intent, you require keyword research tools to find best keyword for your content, here to write my content, I use Semrush Keyword Research Magic Tool.
And from now, SEO optimized content not only refers to the content that is entirely optimized for search engines, your content is considered SEO optimized only then, when it is also delivering a purpose and fulfills user search intent.
Now, this is an important task for all bloggers and content writers to write content that is highly focused on user search intent.
So what is high quality unique content that also satisfies user search intent ?
- Fulfills search intent of users
- Useful to searchers
- Based on focused keyword research
- Use optimized images
- Use natural tone in SEO writing
- Use internal linking to provide more information
- Avoid keyword stuffing
- Free from all plagiarism practices
Google also considers a content is highly unique if it is written in an original tone and not copied from already published content that exists on web.
And, If you’re copying and publishing someone else’s blog content on your site then Google will also penalize your site, that’s why to prevent your site from Google’s penalization, write your own unique and fresh content in your native tone.
So, this is another challenge for you to write original content to make your site safe from all penalization.
5. Optimize Your Images
Sometimes non optimized images are the main reason behind your site’s performance degradation that’s why you need to optimize them adequately.
Optimized images can work as the backbone to rank your site in SERP if you’re optimizing them in a right manner.
This is because optimized images help your blogs to drive more organic traffic from Google and therefore it’s recommended to optimize images right after the blog content optimization.
And to optimize your blog’s image, just place focused keywords in the blog image title and in the alternative texts, this is a natural and simple way to optimize images.
And this task becomes more easy if you’re using WordPress. Just put your keywords into its pre-formatted blog structure to optimize them correctly.
Also, you can follow below mentioned tiny image optimization checklist to optimize images.
- Compress your images
- Resize your images properly
- Use alternative tags (alt tags)
- Rename images filename with focused keywords
- Use captions for blog readers
For furthermore images optimization you can use images optimization plugins to compress your images effortlessly.
6. Use Internal Links
Internal linking increases crawl rate enriches in-depth crawling on your site and It generally improves blog’s content relevancy in the eyes of Google by which it gives a slight push to google to rank up your site.
And, when it comes to interlink one blog page to another blog, it increases the chances of user retention on your site and decreases the bounce rate of your site.
Also, to give your site visitors more rich content, all marketing professionals follows internal linking process to strengthen their content and this is an important activity that always belongs to the same domain that enhances website navigation for site visitors and it will also provide more information on your blog.
Also, when you link most relatable content to blog, users spend more time on your site.
We can also say that internal linking is the best practice in SEO through which you can easily introduce your other relevant blog posts content to Google with the help of using a single blog posts.
This is because, whenever Google crawler crawls your web-page, then it also crawls all those pages and blog posts that are interlinked to each other this is because naturally all internal links are dofollow links by default that’s why Google crawls and follows all links in the internal linking process.
And, With the proper internal linking, you can also pass link juice to your other pages that makes your blog authority blog for Google.
This simple technique increases crawling and indexing rate on your blog and also this technique is super easy to implement on your blog.
7. Use External Links
External links develop content relevancy on your content and when you link others blog’s content, you directly improve trust and authenticity to your content.
This technique makes your blog an informative blog if you link high domain authority site’s blogs to your sites.
8. Use Schema Markup
Schema Markup helps you to rank your content in a shorter time-span and when you use schema markups ( structured data ) to your blog, Google easily identifies what is inside your blog content.
Schema Markup directly improves CTR ( click through rate) in your sites and CTR is also important because it brings you a lot of traffic to your site. It also increases visibility of your blog to search engines.
Here is the example of review schema and FAQ schema-
There are two most popular schema markups used by the industry marketing experts which are known as Review Schema and FAQ Schema.
Both of them are used individually with a specific purpose where review schema used by eCommerce website’s owners to boost their online leads and sales via online where on the other hand, FAQ schema are used to give answers to their questions.
FAQ schema are mostly appeared on Google’s PAA question & answers section that shapes your blog content to explore it in the search results while review schema boosts their sales by displaying reviews, star ratings and approximate deliverable time.
9. Boost Page Speed
Speed is now the topmost ranking factor in SEO because fast loading websites simply boost your SEO and when you’re optimizing your site for search engines as well as for site visitors, site’s performance automatically grows in an organic way.
Now, to check your website’s loading time, use Google page speed insights tool, this tool will give you a clear idea how your website is performing on desktop and mobile devices.
And then after complete website analysis, this tool also gives you improvement suggestions and at the same time it advises you to improve those areas that slows down site performance that advises you to reduce your image file sizes, image optimization, minimization of HTML and CSS files and removal of unnecessary codes etc.
10. Optimize to Increase Mobile Friendliness
After the mobile friendliness core algorithm update, Google has treated Mobile friendly or responsive sites as their top ranking factors, that’s why having mobile friendly is now becoming essential for all sites available on the web.
Nowadays, All people use their smartphones for searching anything on Google, that’s why you need to optimize your site for both platforms.
Currently mobile friendly sites are driving more organic traffic to your site, and if your site is not optimized & performing well for mobile devices then it can be a huge loss for your website’s traffic, business leads etc therefore to achieve higher rank on Google, your site should be optimized for mobile devices.
To check mobile friendliness of your site you can simply use a mobile friendly test tool powered by Google that analyses your site for mobile devices and lets you know about the mobile friendliness nature of a site that checks whether your site’s pages are completely loading on mobile devices or not.
If your web page’s elements pass all tests then it displays you a message that says “Page is mobile friendly” otherwise it will give you suggestions to improve all issues.
Now, analyse your site and fix all those problems that decrease page loading time and create page load issues.
Important Areas Where You Should Place Your Keywords for Better SEO Results
So here, I’ve created an on page SEO checklist for keywords placement that will help you to focus on those areas where targeted keywords are required to place within.
Now check your keywords placement in the following areas on your blog for better optimization.
On Page SEO Checklist for Keywords Placement
- Place focused keyword in blog title.
- Place focused keywords in meta description.
- Place a clean and descriptive keyword in the URL.
- Use focused keywords into the first 100 words in a blog.
- Use focused keywords in subheadings with H2 and H3 tags.
- Place focused keywords in the alt tags to optimize images.
Final Thoughts on On-Page SEO Optimization
Now, we all know how important an on-page optimization is for your site’s organic search growth.
I hope in this article I’ve covered all on page SEO ranking factors that will help you to boost your organic Google rankings.
If you still have any doubts one how to do on-page SEO that drive more traffic, share your thoughts in the comments section.
Happy Learning 😊 and Thanks for Reading 😊.